The Guardian, three years removed from a Pulitzer Prizethat helped spur the British newspaper’s international expansion, is fully embracing a new moneymaking strategy in the face of industrywide revenue problems: philanthropy.
The company has established a nonprofit venture in the United States, theguardian.org, to focus on tapping philanthropic organizations — or even corporate foundations and think tanks — for financial help to report on issues including human rights and climate change.
Source: https://www.nytimes.com/2017/08/28/business/media/guardian-non-profit-philanthropy.html